Evaluation 2- How effective is the combination of your main product and ancillary texts?

Demonstration of my thought process in designing my postcards-

This shows screen grabs from the film, which are all the equivalent to my drawn designs. Then there is an explanation of why I chose to design this and what significance it has.

This screen grab shows one of my designs which I hand drew, and I considered using this image because it is one of the first shots in the film and also it is one of the most important as it is setting both characters identities. Lily is looking for love from her brother and is concerned by what he is doing because she wants him to be safe. Meanwhile, Leon is in his own world and carrying a knife which obviously gives dark messages to the audience for later scenes.

This image is from a scene where Lily is hearing a conversation between her brother and an unknown voice that sounds to be dangerous. She is obviously seen to have taken effect from it and so I believed that it could be used as the image for my postcard as it is showing the distress and effects that Leon and his actions are taking on his sister; and this is one of the main messages in the film.

This screen grab is from scene 11, where Lily has come down after hearing the conversation that scared her. Therefore I chose this image as it shows the brother storming out of the kitchen and the house, while Lily is looking on. Because both of the main characters are in the image and it is a crucial scene, I believed that this for my postcard would have been suitable and effective.

This image, although not one of the main designs that I drew, could have been used as a design and led to me drawing the design which was a picture of all of the family being torn through the middle. This is because the two characters in this image are meant to have a strong bond, and this is replicated in the drawn design, with Leon being the character which is torn off the photo.Therefore I believed that the image would give a strong message on what the film was about, however I did not decide to use it as my final design because I thought it might give too much away about the film.

This image is showing Leon pushing Lily while he makes his way to the front door, and it is different to the way I drew my design, because we changed the way we were going to film when we were at the location, and I had drawn the design already. Therefore, it is not as strong and effective as the image before, and so I did not choose to use it.

This is the image that I used for my postcard, although the one that is on my actual postcard is different because when we filmed this scene, the stills camera was not available and so I had to take a similar picture on another day. I chose this as my final design as I believed it is one of the most key scenes in the film, where she is hearing an argument and spelling out the word brother on the hangman game. The postcard shows this image, but it also makes the viewer question what she is drawing as they would not know until they have seen the film, and so it is a very effective marketing strategy. Consequently this is why I chose to use this image and add a title which looked hand written for my postcard.

Summary-

My thought process when I designed my postcards was that I wanted images that would contain information so the audience would be intrigued, but also some enigma and questions, so that as a marketing campaign, there would be interest which could lead to outcomes such as blogs or pages on social networking sites where word of mouth could occur; and therefore this could create good publicity. I chose the image which I believed could be used for this and the picture also has a major significant object in it, the notebook with the hangman drawing, which is one of the main parts of the film. Consequently, I believe that this image was suitable for the postcard and was the best out of what I designed.

Film magazine review page-

Audio commentary for film review page-

This is an audio commentary which discusses the decisions made over the article content and how I have targeted my audience.

Summary-

I believe that my review page contains all of the items and information which are needed, and the style of the review which I have written, would appeal to the audience in which my film is intended to meet. Therefore basing it on Sight and Sound seemed to be the right decision in creating a page which is an effective combination with the production, as it is a short film.